Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

July 2, 2026

WhatsApp Business for Swiss SMEs: sell and retain

Pro profile, catalogue, automation and conversion: leverage WhatsApp Business as a sales channel for your Swiss SME.

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July 1, 2026

LinkedIn Sales Navigator alternatives for Swiss SMEs

Sales Navigator is pricey: here are the alternatives to prospect in B2B without blowing a Swiss SME's budget.

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June 30, 2026

B2B podcast strategy for French-speaking Switzerland

Angle, budget, cadence and distribution: how to launch a profitable B2B podcast in French-speaking Switzerland.

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June 29, 2026

Multilingual SEO in Switzerland: FR, DE, IT and EN

Be visible across the whole country: hreflang, URL structure and localisation to succeed at multilingual SEO in Switzerland.

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June 28, 2026

Logo redesign: professional agency or Canva?

Agency or Canva to redo your logo? An honest comparison of costs, limits and benefits for a Swiss SME.

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June 27, 2026

A pricing page that converts: a guide for Swiss SMEs

Turn your visitors into customers: structure, psychology and Swiss specifics of a pricing page that genuinely converts.

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June 26, 2026

Marketing automation with self-hosted n8n: a Swiss SME guide

Automate your marketing without paying per operation: self-hosted n8n for Swiss SMEs, data sovereignty and controlled costs.

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June 25, 2026

Local SEO in Geneva: 12 practical levers for 2026

Twelve local SEO levers so a Geneva SME can gain visibility in its district on Google in 2026.

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June 24, 2026

TikTok Ads for Swiss SMEs: a practical 2026 guide

TikTok Ads is one of the most profitable channels for a Swiss SME that plays the native format. A practical 2026 guide.

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June 23, 2026

Measuring Your Ad ROI with GA4 and Looker Studio

How much does each franc spent on advertising really bring back? Here is how to connect GA4, your ad platforms, and Looker Studio to finally know.

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June 22, 2026

B2B YouTube Strategy in Switzerland: The Guide for Business Owners

YouTube remains the most underexploited B2B channel in Switzerland. Here is how an SMB can turn it into a lead machine, without a studio or a Hollywood budget.

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June 20, 2026

Video Transcription Tools FR / DE / IT: Subtitle Fast and Well

Transcribe and subtitle your videos in FR, DE, and IT: the best tools, the method, and the tips to boost your reach and search visibility in Switzerland.

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June 19, 2026

Instagram Reels That Perform in Switzerland: The Method to Get Seen

A 3-second hook, retention, local formats, and consistency: the method for Reels that take off and reach your Swiss customers without ads.

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June 18, 2026

DIY Product Photography for SMBs: Visuals That Sell Without a Studio

Smartphone, daylight, and a method: shoot your products like a pro without a studio. The DIY guide to visuals that convert.

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June 17, 2026

Low-Cost Branding for Swiss Startups: A Credible Brand on a Budget

A credible brand without an agency budget: positioning, color palette, typography, and templates. The method to give your Swiss startup a professional image.

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June 16, 2026

Notion for Agencies: The Templates That Structure Everything

CRM, projects, content, finances: the Notion templates that turn agency chaos into a clear system. The guide to structuring your studio.

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June 15, 2026

Automate Your Appointments with Make and Calendly: Swiss SME Guide

Cut no-shows and free up hours every week: how to connect Make and Calendly to automate your entire appointment management workflow.

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June 14, 2026

B2B Cold Email in Switzerland: The Method That Gets Replies

Swiss legal framework, precise targeting, a message people want to answer, and well-paced follow-ups: the complete method for B2B cold email that converts.

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June 13, 2026

Selling on Instagram in Switzerland: The Complete 2026 Guide

From a profile that converts to Reels that sell: the concrete method to turn your Instagram account into a real sales channel, tailored to the Swiss market.

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June 12, 2026

Short-Form Video: The Key to Visibility for Local Brands

Short-form video is no longer just for teenagers or big brands. Here's how a local Swiss SME can embrace it simply and gain real visibility.

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June 11, 2026

Technical SEO: Mastering Core Web Vitals in 2026

A slow website costs you clients and Google rankings. Here is how to understand and optimize Core Web Vitals in 2026, without being a developer.

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June 10, 2026

Audit Your Google Business Profile in 30 Minutes: The Method

Your Google listing is often a customer's first contact with your business. Here's how to audit it in 30 minutes and fix the mistakes costing you calls.

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June 9, 2026

ChatGPT for SMEs: 20 Prompts That Save You Hours

ChatGPT is useless if your prompts are vague. Here are 20 precise prompts, designed for Swiss SMEs, that turn the tool into a reliable team member.

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June 8, 2026

TikTok E-Commerce Funnel in Switzerland: From View to Sale

From scroll-stopping content to retargeting that converts: the complete method to turn TikTok into a profitable sales channel for your online store.

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Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

WhatsApp Business for Swiss SMEs: sell and retain

LinkedIn Sales Navigator alternatives for Swiss SMEs

B2B podcast strategy for French-speaking Switzerland

Multilingual SEO in Switzerland: FR, DE, IT and EN

Logo redesign: professional agency or Canva?

A pricing page that converts: a guide for Swiss SMEs

Marketing automation with self-hosted n8n: a Swiss SME guide

Local SEO in Geneva: 12 practical levers for 2026

TikTok Ads for Swiss SMEs: a practical 2026 guide

Measuring Your Ad ROI with GA4 and Looker Studio

B2B YouTube Strategy in Switzerland: The Guide for Business Owners

Video Transcription Tools FR / DE / IT: Subtitle Fast and Well

Instagram Reels That Perform in Switzerland: The Method to Get Seen

DIY Product Photography for SMBs: Visuals That Sell Without a Studio

Low-Cost Branding for Swiss Startups: A Credible Brand on a Budget

Notion for Agencies: The Templates That Structure Everything

Automate Your Appointments with Make and Calendly: Swiss SME Guide

B2B Cold Email in Switzerland: The Method That Gets Replies

Selling on Instagram in Switzerland: The Complete 2026 Guide

Short-Form Video: The Key to Visibility for Local Brands

Technical SEO: Mastering Core Web Vitals in 2026

Audit Your Google Business Profile in 30 Minutes: The Method

ChatGPT for SMEs: 20 Prompts That Save You Hours

TikTok E-Commerce Funnel in Switzerland: From View to Sale

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