Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

June 7, 2026

Sales Funnel: HubSpot vs Brevo vs Mailchimp in 2026

HubSpot, Brevo, or Mailchimp for your sales funnel? An honest comparison of costs and use cases, with a clear verdict for your Swiss SME situation.

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June 6, 2026

Product Pages That Sell: Swiss E-Commerce Guide 2026

Title, benefit-driven description, images, reviews, and trust signals: turn your product pages into the best salespeople of your Swiss online store.

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June 5, 2026

Swiss B2B Newsletter: The Winning Model That Converts

Structure, frequency, and Swiss compliance: the complete method for a B2B newsletter that turns readers into clients, without eating up your evenings.

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June 4, 2026

LinkedIn Strategy for Swiss Executives: The 2026 Guide

Optimize your profile, post without losing your days, and turn LinkedIn into an opportunity machine: the concrete guide for Swiss executives.

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June 3, 2026

WordPress Website Redesign: Steps, Costs and Pitfalls 2026

Real steps, honest prices, and costly mistakes: everything a Swiss SME needs to know before redesigning its WordPress website in 2026.

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June 2, 2026

Schema.org for SMEs: Next.js and WordPress in Practice

Structured data helps Google understand your site and display it with rich results. Here is how to implement it on Next.js and WordPress.

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June 1, 2026

Meta Pixel: Setup and Custom Audiences for Swiss SMEs

A poorly installed Meta Pixel loses you money. Here is how to set it up properly and build audiences that convert, for a Swiss SME.

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May 31, 2026

Community Manager in Switzerland: Should You Really Outsource?

You post on Instagram once a month when you remember to. Your Facebook page has been frozen since 2022. And your competitors publish every day on 4 networks. You know you need a community manager. The dilemma: hire in-house or outsource?

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May 30, 2026

Top 10 Free AI Marketing Tools for SMEs in 2026

You run a Swiss SME. You want to test AI marketing without spending a franc. Good news: in 2026, the best tools offer serious free plans, not just 7-day trials.

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May 29, 2026

Typical Scenario: Local SEO for a Lausanne Restaurant

A typical, fictional and illustrative scenario: an independent Italian restaurant in Lausanne, a slow website, a half-completed Google profile and no online bookings. Here is the six-month local SEO plan, step by step, and the metrics to track.

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May 28, 2026

AI Marketing Automation in 2026: The Swiss SME Guide

You spend 12 hours a week writing emails, creating posts, replying to prospects. You know you should "automate with AI". But you don't know where to start.

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May 27, 2026

Google Ads vs Meta Ads: Which to Choose in 2026 (Swiss SMEs)

You have 1,500 CHF/month to invest in ads. You're torn between Google Ads and Meta Ads (Facebook + Instagram). Everyone has an opinion, nobody really knows.

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May 26, 2026

Swiss SME Website: What It Really Costs in 2026

You want to redo your website. You ask for 3 quotes. You get: 1,800 CHF, 12,000 CHF, and 45,000 CHF. For the same brief. You're lost. That's normal.

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May 25, 2026

Swiss SME SEO Guide 2026: The Complete Strategy to Rank

You run an SME in Switzerland. Your website exists, but Google ignores you. Your competitors show up on page one while you're stuck on page 4. You know SEO works, but you don't know where to start.

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Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

Sales Funnel: HubSpot vs Brevo vs Mailchimp in 2026

Product Pages That Sell: Swiss E-Commerce Guide 2026

Swiss B2B Newsletter: The Winning Model That Converts

LinkedIn Strategy for Swiss Executives: The 2026 Guide

WordPress Website Redesign: Steps, Costs and Pitfalls 2026

Schema.org for SMEs: Next.js and WordPress in Practice

Meta Pixel: Setup and Custom Audiences for Swiss SMEs

Community Manager in Switzerland: Should You Really Outsource?

Top 10 Free AI Marketing Tools for SMEs in 2026

Typical Scenario: Local SEO for a Lausanne Restaurant

AI Marketing Automation in 2026: The Swiss SME Guide

Google Ads vs Meta Ads: Which to Choose in 2026 (Swiss SMEs)

Swiss SME Website: What It Really Costs in 2026

Swiss SME SEO Guide 2026: The Complete Strategy to Rank

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