Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

September 14, 2026

Increase Your Website's Conversion Rate: 15 Quick Wins

Your website attracts visitors but generates few enquiries? Here are 15 high-impact, low-effort optimisations — speed, social proof, CTAs, trust signals — prioritised for an SME without a developer. With concrete examples in CHF.

Read the article

September 13, 2026

SEO Web Copywriting Rates in Switzerland: Per-Word, Per-Article and Package Pricing

What does an SEO blog article really cost in Switzerland in 2026? Indicative CHF price ranges per word, per article and per package, and the gap between human, AI-assisted and raw AI writing. Plus how to verify quality before you pay.

Read the article

September 12, 2026

Google Ads Quality Score: How to Improve It and Pay Less Per Click

Your Quality Score directly determines what you pay per click on Google Ads. Discover its three components and concrete actions for your ads, keywords and landing pages. With a fictional worked example: same budget, 59% more clicks.

Read the article

September 11, 2026

Digital Marketing for Auto Garages: The Practical Guide

A detailed Google Business Profile, SMS maintenance reminders and customer reviews: three simple levers that help an independent garage stand out from dealerships. A practical guide with fictitious CHF-based examples and a 30-day action plan.

Read the article

September 10, 2026

Negative Reviews: How to Respond Without Making Things Worse

A badly handled negative review costs more than the review itself. Discover response templates for every type of review, the Google reporting procedure and the phrases you should never use. A practical guide for Swiss SMEs.

Read the article

September 9, 2026

Managing Google Ads Yourself or Delegating to an Agency?

Run your Google Ads campaigns in-house or hand them to an agency? We compare the real time required, the cost of beginner mistakes and management fees. With the budget thresholds in CHF where delegation becomes profitable.

Read the article

September 8, 2026

Back to Business 2026: The Marketing Plan to Relaunch Your SME

The back-to-business season concentrates one of the strongest peaks in buying intent of the year. Here is a four-step plan — express summer audit, campaigns to reactivate, September content — to relaunch your SME from late August. With CHF-based examples and a ten-point checklist.

Read the article

September 7, 2026

Digital Marketing for Physiotherapists: Attracting Patients Without Ads

In French-speaking Switzerland, many physiotherapy practices fill their schedules through free or low-cost levers: local SEO, useful content, physician partnerships and patient reviews. Here is the practical method, with budgets in CHF and the mistakes to avoid.

Read the article

September 6, 2026

Free CRM for SMEs: 2026 Comparison of the Best Options

HubSpot Free, Brevo, Notion or Zoho: which free CRM should your SME choose in 2026? We compare the real limitations of each free version and the thresholds where you have to pay. With a clear recommendation based on your team size.

Read the article

September 5, 2026

Choosing an SEO Agency in Lausanne: 10 Criteria That Really Matter

Position guarantees, locked-in contracts, vague deliverables: the SEO market is full of traps for Swiss SMEs. Here are the 10 criteria that separate a serious agency from a smooth talker, plus a simple method for comparing two quotes.

Read the article

September 4, 2026

Claude, ChatGPT, Gemini: Which AI Assistant for Your SME in 2026?

Claude, ChatGPT or Gemini: which one should your Swiss SME choose in 2026? We compare the three AI assistants on writing, document analysis, customer service and pricing in CHF. With a clear recommendation for each business profile.

Read the article

September 3, 2026

Digital Marketing for Dental Practices: A 90-Day Plan to Fill Your Schedule

A thriving dental practice no longer depends on word of mouth alone. Local SEO for sought-after treatments, patient reviews and online booking form a system that fills the schedule. Here is the 90-day plan, with budgets in CHF.

Read the article

September 2, 2026

Local Facebook Groups: The Free Channel SMEs Ignore

Regional Facebook groups in Geneva, Vaud and Valais gather tens of thousands of potential customers, and many SMEs are absent. Here are the golden rules for prospecting there without coming across as a spammer, with examples of messages that actually win business.

Read the article

September 1, 2026

How Much Does a Marketing Video Cost in Switzerland? 2026 Price Guide for SMEs

Company video, customer testimonial or video ad: indicative price ranges for Switzerland in 2026, from smartphone to professional production. Plus our honest take on what AI video can replace — and what it can't.

Read the article

August 31, 2026

Structuring a Google Ads Campaign: The Method That Stops the Waste

How many campaigns, ad groups and keywords should an SME run? Our 2026 method, with a fully commented sample structure for a local service provider and budgets in CHF. Everything you need to launch a Google Ads campaign that converts without waste.

Read the article

August 30, 2026

Digital Marketing for Lawyers: Growing Your Client Base While Playing by the Rules

Swiss professional ethics allow far more than most lawyers think: the FMLA permits any objective advertising that informs the public. SEO on legal questions, an optimised Google listing and plain-language articles form the most compliant and most profitable trio. Concrete cases by practice area, with budgets in CHF.

Read the article

August 29, 2026

Optimising Your LinkedIn Company Page: The Complete 2026 Checklist

Default banner, empty About section, irregular posting: many Swiss SME LinkedIn company pages are asleep. Here is the complete 2026 checklist to turn yours into a lead machine, without any ad budget.

Read the article

August 28, 2026

SEO: Freelancer or Agency in French-Speaking Switzerland? The Honest Comparison

SEO freelancer or agency: the classic dilemma for Swiss SMEs. We compare real costs in CHF, the skills actually covered and the dependency risks. Including a practical decision grid based on your budget.

Read the article

August 27, 2026

Build a Social Media Content Calendar in 1 Hour: The Method That Lasts 3 Months

Running out of ideas and posting irregularly? The cure is a system, not more motivation. In one hour, build an editorial calendar that covers three months using content pillars, a realistic frequency and a ready-to-use table template.

Read the article

August 26, 2026

Digital Marketing for Fiduciary Firms: Winning Mandates Online

In 2026, Swiss SMEs choose their fiduciary on Google and LinkedIn. Here is the complete method — local SEO, LinkedIn publishing and accessible tax content — to generate qualified mandate enquiries. Budget items and return-on-investment logic included.

Read the article

August 25, 2026

Link Building for Swiss SMEs: How to Earn Local Backlinks in 2026

You do not need an outreach budget to build a solid link profile in French-speaking Switzerland. Local directories, regional press, professional associations and partners: four backlink sources accessible to any SME. Plus the purchased-link traps to avoid at all costs.

Read the article

August 24, 2026

Logo and Visual Identity Pricing in Switzerland: The 2026 Guide

A logo can cost CHF 200 or CHF 15,000 in Switzerland. The gap is no accident: each price tier reflects specific deliverables, a method and a level of support. Here is how to invest wisely, based on your company's maturity.

Read the article

August 23, 2026

Business Instagram Stories: What to Post Every Week

Instagram Stories are the most direct channel to talk to your customers, without the pressure of a perfect feed. Polls, behind the scenes, FAQs: here are the three formats that truly drive engagement, plus a ready-to-copy weekly plan. A rhythm designed for Swiss SMEs, sustainable in 30 minutes a week.

Read the article

August 22, 2026

Digital Marketing for Hair Salons: How to Attract More Clients

A hair salon does not need a big budget to fill its calendar. Online booking, Instagram before-and-afters, an optimised Google listing and referrals: here is the 2026 action plan to attract more clients, from CHF 0 to 300 per month.

Read the article

Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

Increase Your Website's Conversion Rate: 15 Quick Wins

SEO Web Copywriting Rates in Switzerland: Per-Word, Per-Article and Package Pricing

Google Ads Quality Score: How to Improve It and Pay Less Per Click

Digital Marketing for Auto Garages: The Practical Guide

Negative Reviews: How to Respond Without Making Things Worse

Managing Google Ads Yourself or Delegating to an Agency?

Back to Business 2026: The Marketing Plan to Relaunch Your SME

Digital Marketing for Physiotherapists: Attracting Patients Without Ads

Free CRM for SMEs: 2026 Comparison of the Best Options

Choosing an SEO Agency in Lausanne: 10 Criteria That Really Matter

Claude, ChatGPT, Gemini: Which AI Assistant for Your SME in 2026?

Digital Marketing for Dental Practices: A 90-Day Plan to Fill Your Schedule

Local Facebook Groups: The Free Channel SMEs Ignore

How Much Does a Marketing Video Cost in Switzerland? 2026 Price Guide for SMEs

Structuring a Google Ads Campaign: The Method That Stops the Waste

Digital Marketing for Lawyers: Growing Your Client Base While Playing by the Rules

Optimising Your LinkedIn Company Page: The Complete 2026 Checklist

SEO: Freelancer or Agency in French-Speaking Switzerland? The Honest Comparison

Build a Social Media Content Calendar in 1 Hour: The Method That Lasts 3 Months

Digital Marketing for Fiduciary Firms: Winning Mandates Online

Link Building for Swiss SMEs: How to Earn Local Backlinks in 2026

Logo and Visual Identity Pricing in Switzerland: The 2026 Guide

Business Instagram Stories: What to Post Every Week

Digital Marketing for Hair Salons: How to Attract More Clients

A project? Let's talk for 15 minutes.