Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

November 1, 2026

Your Annual Marketing Review in 2 Hours: The 10-Number Method

A serious marketing review doesn't need three weeks of consulting: it needs two hours, ten numbers and three decisions. Here is where to find each metric, how to cross-check them, and how to turn them into dated, quantified calls for next year.

Read the article

October 31, 2026

How to Revive a Dormant Email List Without Getting Blacklisted

Emailing an inactive database without preparation is the fastest way to destroy your sender reputation. Here is the four-step method: diagnosis, cleaning, re-engagement sequence and controlled volume ramp-up. Including the thresholds to respect and the return on investment in CHF.

Read the article

October 30, 2026

Running Offers Without Slashing Your Prices: 7 Alternatives to Discounting

Cutting your price by 20 % can wipe out half your margin. Bonuses, bundles, guarantees, paid trials and volume tiers make an offer irresistible without touching your listed rate. With CHF-based examples for Swiss SMEs.

Read the article

October 29, 2026

Planning Your 2027 Marketing Budget: The SME Method

Many small businesses set their marketing budget by taking last year's figure plus or minus 10 %. Here is a four-step method to build a 2027 budget that actually follows from your commercial objectives, with a template table in Swiss francs and trade-off rules to write in advance.

Read the article

October 28, 2026

Website Pop-ups: How to Use Them Without Annoying Your Visitors

A badly configured pop-up drives visitors away; a well configured one can significantly increase your lead capture. Smart triggers, frequency caps, mobile rules and Swiss data protection compliance: the full method. With a fictional example figured in francs for a Swiss SME.

Read the article

October 27, 2026

Re-engaging Inactive Customers: The Complete Method

Your dormant customers are the most poorly used asset in your business: winning them back costs far less than acquiring a stranger. Here is how to identify them with a simple calculation, the four-message win-back sequence over twenty-eight days, and the return offer that does not break your price. Plus the most overlooked rule: knowing when to stop.

Read the article

October 26, 2026

Competitive Monitoring: Free Tools and a Simple Method

Your competitors cut prices, publish new pages and launch campaigns without you noticing. That information is public and free. Here is the four-area, thirty-minute weekly method that keeps you from being caught off guard.

Read the article

October 25, 2026

Selling Gift Cards Online: A Guide for Swiss SMEs

Gift cards sell all year round and suit the key moments you choose: company anniversary, back-to-school period, end of season, clearance sales, corporate gifts. You collect your quiet months' revenue straight away. This guide covers the technical options that suit a Swiss SME, the VAT and accounting treatment in Switzerland, and the six-week timeline that makes or breaks the operation. With three fictional worked scenarios in Swiss francs.

Read the article

October 24, 2026

Website Pre-Launch Checklist: 25 Points to Verify

A website only gets one good launch. Here are the 25 checks we run before every go-live: technical, content, SEO, Swiss legal and analytics. Print it, tick every box, and only then switch the DNS.

Read the article

October 23, 2026

How Much Does a Professional Newsletter Cost in Switzerland? 2026 Rates and ROI

Sending platform, copywriting, design, management: the real budget for a professional newsletter ranges from 0 to 900 CHF per month depending on the model you choose. In-house, freelance and agency compared with price ranges in Swiss francs, plus the ROI a Swiss SME can expect from a monthly newsletter.

Read the article

October 22, 2026

E-commerce Delivery in Switzerland: Options, Costs and Customer Expectations

Delivery has become a major purchase criterion for Swiss online merchants. Swiss Post, pick-up points, green delivery: this guide compares the options, quantifies costs in CHF and shows how to set a profitable free-shipping threshold. With a concrete plan to communicate your delivery times during peak demand periods.

Read the article

October 21, 2026

Digital Marketing for Veterinary Clinics: Retain Pet Owners, Not Just Treat Their Animals

A loyal pet owner represents thousands of francs over their animal's lifetime, yet many veterinary practices rely on word of mouth alone. Automated vaccine reminders, prevention content and Google reviews: here is how to build a stable client base in 2026.

Read the article

October 20, 2026

Getting Your Website Ready for Traffic Peaks: A Checklist for Swiss SMEs

A few days each year, your traffic doubles or triples. Those are the days that make your numbers, and the days when everything breaks. Here is the complete eight-week checklist: hosting, speed, inventory, customer service and load testing.

Read the article

October 19, 2026

Online Advertising in Fribourg and Valais: The Local Guide

Advertising online in Fribourg or Valais does not work like in Geneva. Precise geographic targeting, budgets calibrated for a small area and a clear Google vs Meta trade-off: this guide provides CHF benchmarks and scenarios of profitable campaigns outside the major centres.

Read the article

October 18, 2026

Promotional Email Marketing: The Structure That Sells

You send an offer to your whole database and end up with three orders. The problem rarely comes from the product or the price: it comes from the structure of the email and the rhythm of the sequence. Here is the exact anatomy of a promotional email that converts, the three-send sequence, and the mistakes that cost the most.

Read the article

October 17, 2026

Digital Marketing for Landscapers: Generating Quote Requests All Year Round

Seasonality is not inevitable for landscapers in French-speaking Switzerland. A geolocated photo portfolio, seasonal SEO and a simplified quote form generate enquiries all year round. A practical 2026 guide with figures in CHF.

Read the article

October 16, 2026

How to Build an Effective Promotional Campaign: A Guide for Small Businesses

An improvised promotion gives away your margin without creating lasting customers. Here is how to pick the right commercial moment, build an offer whose margin is calculated in advance, roll it out in the right order and track the five indicators that matter. With a six-week countdown plan and example figures in Swiss francs.

Read the article

October 15, 2026

Website Creation in Neuchâtel: How to Choose the Right Provider

In Neuchâtel, choosing a web provider comes down to local players, Romandy agencies or DIY platforms. This article compares indicative budgets in CHF, clarifies who must own your domain name, hosting and code, and details the contract pitfalls that cost SMEs dearly.

Read the article

October 14, 2026

Mobile First: Is Your Website Really Ready for Your Smartphone Visitors?

In 2026, a large share of your visitors browse your website from a smartphone. Here is the 10-minute self-diagnosis checklist — speed, readability, click-to-call, forms — and the priority fixes to stop losing clients.

Read the article

October 13, 2026

Facebook and Instagram Advertising in Switzerland: What Budget Should You Plan For?

CPMs of 8 to 20 CHF and a test budget of 300 to 600 CHF per month: here are indicative benchmarks for the cost of Facebook and Instagram advertising in French-speaking Switzerland in 2026. Industry benchmarks, a proven scaling method and three fictitious examples with figures to size your Meta Ads budget.

Read the article

October 12, 2026

Online Payments in Switzerland: Twint, Cards, Invoice — What Should You Offer?

Twint, cards or QR-bill: which payment methods should your website offer in 2026? A fee comparison of Stripe, Payrexx and Wallee with worked examples in CHF. Practical advice to maximise conversion for Swiss SMEs.

Read the article

October 11, 2026

Website Maintenance: How Much Does It Cost in Switzerland and What Should It Include?

How much should you pay for website maintenance in Switzerland? Real price ranges in CHF, what a solid contract must include, and the warning signs that you are paying too much for too little.

Read the article

October 10, 2026

Abandoned Carts: How to Recover Part of Your Lost Sales

According to the Baymard Institute, around seven out of ten shopping carts are abandoned before checkout. A well-timed email and SMS recovery sequence can win back part of those lost sales. Here is the optimal timing, the margin-friendly incentives, and the step-by-step setup on Shopify and WooCommerce.

Read the article

October 9, 2026

Finding a Marketing Agency in Neuchâtel: 2026 Guide and Criteria

The canton of Neuchâtel has fewer marketing agencies than Geneva or Lausanne, but the options are real. This 2026 guide covers typical budgets in CHF, the trade-off between a local agency and a remote Swiss partner, and the full checklist to review before signing.

Read the article

Digital marketing blog for Swiss SMEs

Strategies, guides and case studies for Swiss SME digital marketing.

Your Annual Marketing Review in 2 Hours: The 10-Number Method

How to Revive a Dormant Email List Without Getting Blacklisted

Running Offers Without Slashing Your Prices: 7 Alternatives to Discounting

Planning Your 2027 Marketing Budget: The SME Method

Website Pop-ups: How to Use Them Without Annoying Your Visitors

Re-engaging Inactive Customers: The Complete Method

Competitive Monitoring: Free Tools and a Simple Method

Selling Gift Cards Online: A Guide for Swiss SMEs

Website Pre-Launch Checklist: 25 Points to Verify

How Much Does a Professional Newsletter Cost in Switzerland? 2026 Rates and ROI

E-commerce Delivery in Switzerland: Options, Costs and Customer Expectations

Digital Marketing for Veterinary Clinics: Retain Pet Owners, Not Just Treat Their Animals

Getting Your Website Ready for Traffic Peaks: A Checklist for Swiss SMEs

Online Advertising in Fribourg and Valais: The Local Guide

Promotional Email Marketing: The Structure That Sells

Digital Marketing for Landscapers: Generating Quote Requests All Year Round

How to Build an Effective Promotional Campaign: A Guide for Small Businesses

Website Creation in Neuchâtel: How to Choose the Right Provider

Mobile First: Is Your Website Really Ready for Your Smartphone Visitors?

Facebook and Instagram Advertising in Switzerland: What Budget Should You Plan For?

Online Payments in Switzerland: Twint, Cards, Invoice — What Should You Offer?

Website Maintenance: How Much Does It Cost in Switzerland and What Should It Include?

Abandoned Carts: How to Recover Part of Your Lost Sales

Finding a Marketing Agency in Neuchâtel: 2026 Guide and Criteria

A project? Let's talk for 15 minutes.