Digital marketing for accounting firms in Switzerland follows its own rules: an accounting mandate is not sold like a product. In Geneva, Lausanne and across French-speaking Switzerland, a company director chooses a firm based on trust, on how clearly things are explained, and on reputation. Digital Swiss Agency, a Swiss agency based at Rue Alberto Giacometti 3, 1218 Geneva, builds visibility for accountants and chartered accountants around those three pillars, with a measured, professional tone and none of the noise.
What we actually do for an accounting firm
Our job is to make visible online what you already do well offline. In practice:
- A credible, fast website: clear presentation of your services (bookkeeping, payroll, VAT, tax, company formation), a dedicated page for each one, a contact form and named profiles for your team. A director hesitating between two firms picks the one whose website feels serious.
- Local search: your business listing, your city pages and your content built to surface on searches such as "accounting firm Geneva" or "accountant for SMEs Lausanne". Our approach is set out in our article on local SEO in Geneva and its 12 levers.
- Content that answers the tax questions SMEs actually ask: filing deadlines, VAT liability, social charges, depreciation, choosing between a sole proprietorship and a limited company. Every published answer is proof of expertise and an entry point from search engines.
- LinkedIn: where your future clients are. Regular posts under the partners' names, expert positioning, commentary on tax and social security developments. Our method is described in our guide to LinkedIn strategy for Swiss executives.
- Newsletter and email: staying in touch with existing clients and prospects between filing seasons, without flooding them. See our B2B newsletter model for Switzerland.
- Online advertising when the calendar calls for it: mainly Google and LinkedIn, to capture demand at the moment it appears. Our formats are presented on our LinkedIn Ads Switzerland page.
Who we work with
This approach is designed for general accounting firms, chartered accountancy practices, independent bookkeepers and specialised structures (international tax, associations, freelancers, service companies). Our clients are SMEs, self-employed professionals and local businesses in Geneva, Lausanne and French-speaking Switzerland, so we know from the inside the profile of the companies you are trying to win.
Two situations come up repeatedly. The first: a firm that has lived on word of mouth for years and wants to stop depending on referrals alone. The second: a recently founded practice, technically excellent but invisible online next to long-established competitors. In both cases the goal is the same: steady, predictable client acquisition for accounting firms.
Credibility is the whole product
An accounting firm sells judgement, discretion and reliability. That is why we never publish inflated claims, invented figures or borrowed testimonials on your behalf. What convinces a director is a clearly written answer to the question keeping them awake, a page that loads properly on a phone, a partner who explains a VAT rule in plain language on LinkedIn, and a firm that is easy to reach. Every element we build serves that one purpose: making it obvious that you are the safe choice.
Our method, step by step
- Scoping: a conversation to understand your services, your margins, the mandates you want to attract and the ones you would rather avoid. A firm targeting companies with 10 to 50 employees does not communicate like one targeting freelancers.
- Audit of what exists: website, search positions, business listing, LinkedIn presence. We list what is blocking you and what can be fixed quickly.
- Foundations: building or rebuilding the website, structuring service pages, speed, mobile version, structured data and local pages. This is the base for everything else, described on our website and SEO page.
- Editorial production: a publishing calendar aligned with the Swiss tax calendar, with articles and LinkedIn posts written in precise language and reviewed with you before going live.
- Distribution: search, LinkedIn, newsletter, and paid advertising where the budget justifies it.
- Follow-up: a monthly review, a report you can read without jargon, and adjustments. You can see the kind of deliverables we build on our portfolio page.
Our prices
We state prices upfront, with no hidden fees. A website starts at 200 CHF and social media management, LinkedIn included, at 50 CHF per month. Search optimisation, content creation, online advertising and automation are quoted according to the actual scope, in a free and detailed proposal. You know what you are paying before you commit, which is the least one owes professionals who work with numbers.
Why work with us
We are a Swiss agency, reachable quickly on WhatsApp at +41 79 884 05 33, working in both French and English, which matters for firms serving international companies or expatriates in Geneva. We cover the whole chain: website, search, content, LinkedIn, advertising, plus automation and AI to lighten repetitive work such as chasing documents or qualifying inbound enquiries.
Finally, we invent nothing. Anything published under your name is approved by you, factual and consistent with your professional duty of discretion. Get in touch for a free quote and a first conversation with no commitment.
