Your future customers no longer just type keywords into Google: they ask ChatGPT, Perplexity or Gemini a question and read the answer. Digital Swiss Agency is an AEO and GEO agency in Switzerland, based in Geneva, that prepares your business to be cited in those answers. In practice, we structure your website and your content so artificial intelligence understands who you are, what you do and why it should recommend you. We work with SMEs, freelancers and local businesses in Geneva, Lausanne and across French-speaking Switzerland.
What answer engines change
For twenty years, search optimisation meant appearing in a list of blue links. Today, a growing share of searches ends without a single click: the person asks a question, the AI writes an answer and cites a handful of sources. If your business is not among those sources, it simply does not exist for that person.
Two acronyms describe this work. AEO (answer engine optimization) is about turning your site into a source of clear answers. GEO (generative engine optimization) is about being picked up by generative engines. In reality it is the same job: making your information easy for a machine to read, verify and quote. We explain the logic in our article on visibility in ChatGPT and Perplexity for small businesses.
What we actually do
- Citation audit: we ask ChatGPT, Perplexity and Gemini the questions your customers really ask, then record who gets cited, who does not, and which sources those answers rely on.
- Structured content: one question per heading, a clear answer in the opening lines, short lists. That is the format language models extract most easily.
- Verifiable facts: prices, address, opening hours, service area, offerings. Precise and consistent information gets reused; vague information gets ignored.
- An llms.txt file: a plain text file at the root of your site that summarises your business and points AI systems to the pages that carry authority.
- Structured data (schema.org): Organization, LocalBusiness, FAQ, Article. It is the machine-readable version of your identity card.
- Presence on cited sources: Swiss directories, your Google Business profile, service pages, in-depth articles. AI systems cite what the rest of the web confirms.
- Technical access: a fast site, readable without JavaScript and open to AI crawlers. Many websites block them without realising it.
Who this is for
This work helps businesses whose customers ask questions before buying: healthcare professionals, accountants, lawyers, building trades, real estate agencies, schools and training centres, garages, B2B service providers. If you keep answering the same questions on the phone, you already have the raw material.
Our clients are SMEs, freelancers and local businesses in Geneva, Lausanne and French-speaking Switzerland. You can see the kind of websites and content we build on our portfolio page.
Our method, step by step
- Scoping call: your services, your areas, your typical customers and the questions that come up most often.
- Audit: the state of your site, existing structured data, crawler access, and a real test of how AI systems answer your key questions. This audit is free.
- Answer plan: the list of questions to cover, page by page, in French and in English if your audience requires it.
- Implementation: writing, restructuring pages, the llms.txt file, structured data, profiles and directories.
- Follow-up: we ask the same questions again at regular intervals and show you what has moved, without jargon.
This work sits alongside classic search optimisation, because answer engines lean heavily on the already-indexed web. If your site starts from scratch, begin with our website and SEO offer; if you want to produce content at volume without spending your evenings on it, look at automation and AI.
Our prices
Prices are announced upfront and the quote is free. A website starts at CHF 200. Social media management starts at CHF 200 per month. For AEO and GEO, the budget depends on the starting condition of your site and the number of questions to cover: we quote after the audit, with a firm amount and a written scope. No obscure subscription, no fees appearing halfway through.
Why work with us
We apply these methods to our own website before offering them: our llms.txt file is published and our structured data is in place. It takes a minute to check, and we invite you to do exactly that. We are a Swiss agency based in Geneva, reachable on WhatsApp at +41 79 884 05 33, and we work in French as well as in English.
We stay careful about what we promise. Nobody can guarantee a citation in ChatGPT, any more than a first place on Google. What we commit to delivering is a website that AI systems can read, understand and quote, plus honest reporting on what happens next. To go further, read our article on using AI for content without losing your authenticity and the one on automating your marketing with AI.
A question, a doubt, a site you would like checked? Write to us: the first audit is free and the answer will be clear, even if it is to tell you this is not your priority today.